There is a new standard for food ingredients that can be called “natural.” Chicory root fiber is the first dietary fiber to achieve the “natural” verification. We only use chicory root as a pre-biotic in our products.
In a pet store, most often, digestive enzymes and probiotics are displayed in the remedy isle. The message that sends is to get these products after a problem shows up. That is like changing the oil in the family car after you have engine problems. Oil changes are normal necessary maintenance for a car. Digestive […]
Q: What can retailers do to help educate consumers on dog digestive health? A: Retailers need to reason with pet owners and teach them that dogs and cats are essentially raw food consumers and in the wild are not going to catch their dinner and then Bar-B-Q it. Commercially produced raw food is fine, but […]
As the pet food market changes, pets are not just livestock to be owned, but more and more are seen as members of the family. The landscape of pet food is forever changing and is becoming more and more complex. Ingredients that would never have found their way into a dog’s dinner bowl are now […]
With a quality pet food you can give your pet all the nutrients needed if your pet is digesting the food in its entirety. Cooked pet food like kibble, canned, or even home cooked meals contain no enzymes to aid in digestion. A pet’s digestive system is not set up to digest cooked food at all. […]